Users will soon have a updated setting that allows them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This step comes as the service disclosed that it currently hosts in excess of 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a widespread release. This shift comes amid a increase in AI content, fueled by new video-generation tools.
AI Proliferation Online
It has been noted that approximately one in 10 of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A large amount of this output is classified as “AI slop”, a term for poor-quality, mass-produced content that is often absurd or surreal.
“We know from our community that numerous viewers enjoy content created using AI tools, from AI artwork to science explainers, and we intend to offer the community the ability to increase or decrease of that, depending on their own choices,” said a company executive.
AI on the Platform
The service disclosed that there are now 1.3bn videos on its network identified as AI-generated. Collectively, in excess of 100 million videos are added to the service every day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the level of AI-generated videos they watch by using the content preference option in the app and choosing “AI-generated content”. Other topics that are already be adjusted under the filter cover politics, style, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines mandate content makers to identify lifelike AI-generated content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.
In addition, the app will from now on add an AI-generated watermark to content made using its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This measure is aimed to stop users from seeking to evade the tagging system.
Responsible AI Funding
The company is furthermore launching a $2m AI literacy fund for experts and institutions to develop informative material about ethical AI use. This program will support charitable organizations focused on training computer science.
Moderation Strategy
TikTok has justified its content review process, following discussion over intentions to cut jobs for a large number of review team members in Britain. TikTok is planning to reduce 439 jobs in its user protection division in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by automated systems.
A trust and safety lead explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by staff. The company reported a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable work at speed.”
